Friday, 12 January 2007

Stock Clearance

I was involved in the fashion industry for a number of years initially as an Operations Director with a young fashion retailer and later as a free lance consultant working predominantly with wholesale and fashion design companies. At the end of each season I would be faced the dilemma of how to dispose of excess stock, this stock may have been result of over buying, poor buying, cancelled orders or simply lower than expected sales figures.

The traditional avenues open to me, were:

1. reduce the stock and hope it sold over a period of time. (a slow process and anyway we need now to concentrate on the sale of our fully price stock, before it to become an issue)
2. sell it to a 'jobber' tipically jobbers would offer only around 5%-10% of the cost price or £0.50p per garment!

So thats what happened, I stored it and hoped it sold at a reduced price or jobbed it for next to nothing.

Well now I have a third alternative! Companies such as iSold It specialise in helping companies sell excess stock by listing it for you on eBay and other online sales channels. By selling your stock direct to the consumer they are able to achieve substancially higher returns than traditional stock clearance methods. Check it out http://www.isolditonline.co.uk

1 comment:

Surplus Stock said...

yea i agree, both the tips are very handy for Stock Disposal